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Obmedzovanie škodlivej spotreby v Európskej únii pomocou daňových nástrojov
Černáček, Kristián
The diploma thesis is focused on consumption taxes in the European Union, their changes and impacts on limiting harmful consumption. The author of the diploma thesis examines the level and change of consumption tax rates in EU countries, the development of average and median wages, prices of goods of harmful consumption and the costs caused by harmful consumption. The main goal of the diploma thesis is to find out whether it is possible to effectively reduce consumption by increasing tax rates. The secondary goal is to define the amount of consumption taxes in the EU, to find out prices and wages. In the Czech Repub-lic, find out the level of consumption, calculate the elasticity of demand and compare the results with the results of a questionnaire survey. Based on the findings, evaluate the effectiveness of the tax policy and propose measures.
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Green purchasing: Case of Bottled Water Consumption in the Czech Republic
Hanusová, Klára ; Ščasný, Milan (advisor) ; Opatrný, Matěj (referee)
To tackle various environmental issues, many of which stem from unsustainable consumer behavior, policymakers make an effort to transition toward a circular economy. One of the initiatives in the Czech Republic includes a reduction in single-use plastic waste. An example of this waste category are plastic bottles used for beverage packaging. Consequently, this thesis aims to uncover the determinants of bottled water consumption in the Czech Republic, as a similar study does not appear to exist in this context. Data (n=3 411) used for the analysis are obtained from a survey "TAČR Kohoutková". Methods used include estimation by Generalized Ordered Logit and Multinomial Logit. Results uncover socio-demographic characteristics, taste, health reasons, constructs from the Theory of Planned Behavior, and habits as predictors of bottled water consumption. It was found that highly educated people and those with a strong habit of drinking tap water are less likely to consume bottled water. The main consumers of this product appear to be those who negatively perceive tap water taste and healthiness, or positively perceive such characteristics of bottled water. On contrary, there is not enough evidence for identifying a relationship between environmental values and bottled water intake.
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Chování spotřebitelů při online nakupování
Ostrá, Eliška
This diploma thesis investigates patterns of behaviour in the Czech online shopping market. The thesis identifies segments of online shoppers, determines the factors influencing their consumer behaviors and from this analysis identifies a typical respondent. Secondary data are used for an orientation analysis of the e-commerce market in the Czech Republic. Further analysis of primary data pro-vides insights into the effectiveness of sales promotions and online marketing tools in influencing consumer attitudes and purchasing decisions. Regression analysis helps establish the optimal price points for online products based on the price sensitivity of consumers and their responses to selected sales promotion tools. The thesis concludes with suggestions for increasing customer satisfaction on e-commerce websites and thus enhancing profitability.
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Výkladní skříně obchodů s hračkami a jejich vliv na nákupní rozhodovací proces
Krišpínová, Denisa
This thesis is focused on shop windows of toy stores and their impact on consumer purchase decision-making process. The main objective was to provide marketing recommendations for independent toy stores, with focus on their shop windows dressing. Qualitative research was realized in a form of in-depth interviews with consumers (n = 30) and with toy retailers (n = 10), six of which were a part of a retail chain and four of which run as individual independent shops. The research was supported by periodical observations of toy stores display windows (n = 8) and by a preference test completed by adult respondents (n = 10) and by school age children (n = 20).
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Chování spotřebitelů na trhu s volně prodejnými léčivy a doplňky stravy
Jelenová, Veronika
This diploma thesis focuses on the behavior of consumers in the market of over-the-counter medicines and dietary supplements. The aim of this paper is to draw conclusions and recommendations to different entities operating on the market by identifying factors influencing the behavior of consumers in the market of over-the-counter medicines and food supplements in the Czech Republic. An indicative analysis enabled to screen the situation on given market and to research the increasing tendencies of the drug consumption, their prices and also to identify the trends in behavior of consumers. Analysis of the time series and regression analysis are used to process secondary data demonstrating the dependence of the number of packages of distributed over-the-counter pharmaceuticals on pharmacies and drug stores and their prices. The questionnaire survey describes trends in consumer behavior in a given market. From the cluster analysis results are defined 4 segments of consumers operating on a given market. Finally, the influence of age, education and gender of consumers on the cost of over-the-counter medications and dietary supplements is examined. The results of the primary and secondary analysis enabled to come to conclusions and recommendations to entities on the given market.
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Recommendations to the companies on the Russian market of online services based on the practical study of the Yandex company
Mingazova, Regina
This bachelor thesis focuses on research of the current trends on the Russian market of online services. The objective of this work is to give recommendations to start-ups that are just entering the sphere of online services. In order to analyse market trends, the Yandex company was studied due to its leading position on the Russian digital market. Available secondary data was analysed along with the primary data collected via questionnaire survey (n = 438) and in-depth interviews (n = 5). The main findings contain the most demanded categories of online services, the most frequently utilized gadget for online services use, the role of the interface design and the influence of demographical and geographical factors.
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Beer Consumption Patterns in Europe
Zobal, Vladimír ; Janda, Karel (advisor) ; Špolcová, Dominika (referee)
This thesis intends to verify and quantify relationship between microeconomics, macroe- conomics and social variables with annual beer consumption per capita. To assess dif- ferences in tastes in groups of countries, the concept of beer, wine and spirit drinking countries is used to separate the influences. Firstly, the general model for all European countries is estimated with the use of panel data techniques on data from 2000 to 2013. The results and findings from the first model are subsequently used as a building blocks for specific model for The Czech Republic. The Czech Republic has over a long period the highest annual consumption per capita. Still the share consumed in hospitality expe- riences persistent downward trend. All data are collected on annual basis and with only country-aggregated level of detail. Keywords Beer, Wine, Spirits, Consumption Patterns, Beer Demand, Beer Drinking Countries, Be- havioral Economics Author's e-mail Vladimir.Zobal@gmail.com Supervisor's e-mail Karel-Janda@seznam.cz 1
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Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
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Green marketing and its impact on consumer behaviour
Gajdoš, Michal ; Říha, David (advisor) ; Procházková, Markéta (referee)
This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awareness of green marketing knowleadge of green marketing, what opinion this consumers have about eco-friendly products and the impact of green marketing on buying decisions of young people.
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